This ad is developed to promote Virgin Mobile’s new calling-service plans. Virgin Mobile has extended its 'Think hatke' campaign in India through this ad that promote unique problem solving technique. The character featured in this ad comes into an awkward situation.The creative concept is based on the necessity for character to dig themselves out of the most awkward situations through lengthy explanations. This concept is related to the Virgin mobile’s service in the way that, how the new calling plan would allow them to explain all they need without spending lot of money. The communication highlights the flexibility of Virgin’s talk plan and pushes the creative idea that long conversations should not be cut short just due to one’s talk plan. Virgin’s talk plans are really good and cheaper.
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