Advertising has become the need of the product

Advertising in general means, any openly sponsored offering of goods, services, or ideas through any medium of public communication. Today’s worlds are driven by various advertising terms as well as the need to expose themselves to the surroundings. Advertising is the best means to explore oneself and the products to the world. Advertising effects society and gets effected by it. So it is necessary to use advertisements with caution to avoid a corrosive effect on social values. Advertising in India is a highly competitive business. Today with the increasing consumer awareness no business can survive for long without advertising .with growing business competition it has become necessary to ensure right media mix to each target audience. Today, advertising agencies are precisely taking care of consumer needs and provide creative designs with concept & ideas. Advertisers in India reach about 75 percent of the population through television, and almost the entire population through radio. The major Indian advertising media are newspapers, magazines, television and radio, business publications and billboards. Advertising on the internet is the most cost-efficient way of reaching customers all over the world including ones own country.